written by
Marketing

What is a link in bio and how to choose the best one for you?

3 min read

We are sure you have seen the phrase “Link In Bio” in many Instagram posts and other social media outlets, but have you ever looked into what a link in bio is or how to choose the best one for your goals. Because, it doesn’t matter if you are a hopeful influencer, company, or small business, most social media profiles can benefit from a professionally designed and well-thought-out Link In Bio site.

As social media, and especially Instagram, becomes the most important channel for marketing and sales, it’s paramount that businesses and entrepreneurs know all the tools available to them that can boost their reach, and help in the road to success. A Link In Bio site could be the tool that does that for you!

What is a link in bio

Let’s start by answering that first question, What is a “Link In Bio”?

Link In Bio is a website link you place in your profiles or post in order to redirect people to another web address, which contains more sites, tabs, or information in it. It helps broaden the reach of your social media actions by allowing a multiple-choice site to open with one single click.

The main use of these Link In Bio is in Instagram profiles, since these don’t allow for more than one link at a time. So, having the ability to store multiple addresses in one is the best way to provide target audiences with navigation options. Also, because Instagram captions do not allow hyperlink functionality, meaning that if you place a link in them, no one will be able to click and go anywhere. Instead, links on Instagram captions just read like text. When you have a good Link In Bio option you can just say “head over to my profile, click on the link” and place in there all the websites you want to connect to.

Benefits of having a good Link In Bio tool

  • Showcase more information about yourself and your brand
  • Link out to your online store to get sales
  • Get traffic to your website, blog, and more
  • Add more media to your profile by linking videos or youtube channel
  • Feature your brand in a beautifully designed Link In Bio page

How to choose the best Link In Bio option for you?

So, you already know the benefits of having a Link In Bio on your Instagram profile, what is the next step? Choosing the best option for your goals. Here you have to consider what you are going to use it for and what information you want to share with it.

Now, the big question is what do you want to do with your Link In Bio, and what tool can offer you what you need? The best answer is, Linkcard!

With Linkcard’s mobile-first site templates, you can build a Link In Bio that’s super responsive, holds a ton of information, and works for you.

Here are just some of the types of sites you can create in just minutes:

Every one of Linkcard’s templates, is created by web designers, can adapt to your needs, are easy to edit, maintain and update. Making it the best option for you!

How else can you use Link In Bio sites?

Once you finish your Link In Bio site with Linkcard you don’t have to relegate it to your Instagram profile. These easy to create sites can work for more than one purpose, you can reuse them for other social media profiles and as a marketing tool. For example, you can add them in the captions of other types of posts, where you want to show more than one option of links. You can also use them as your main site.

What is a link in bio

How to create your own Linkcard Link In Bio site?

It’s as easy as 1,2,3. Seriously, all you need to do is:

  1. Register at Linkcard
  2. Select and edit your site
  3. Activate and post to your social media

That’s it, no strings attached, no messy coding, or complicated editing. Do it in minutes and get your Link In Bio set up today!

How to put a Link In Bio on your Instagram?

The last step to setting up your Link In Bio site is to connect it to your Instagram profile. Here’s what you need to do to complete this:

  1. Log in to your Instagram profile
  2. Go to “Edit Profile”
  3. Scroll down on the option, until you find the “Website” section
  4. Add your Link In Bio site URL into it
  5. Click save

Done, now you are ready to enjoy your new Link In Bio site and its advantages!

websitedesign link in bio optimizar